The Entrepreneur Unleashed With Patti Keating. Mindset & Business Growth For Coaches & Creatives.

Andrea Waltz is the co-author of the best-selling book, Go for No! Yes is the Destination, No is How You Get There. Along with her partner Richard Fenton, they teach business owners, salespeople, and entrepreneurs how to overcome fears of failure, rejection, and how to "LOVE" the word No! It's a bit counter-intuitive and it works. People feel excited to build their business when NO is no longer an obstacle.
Inspiration:
She and her husband were mostly inspired by their respective day jobs back in the late nineties. Thye were discouraged from going outside their boxes and wanted to expand and started by writing their first book. Unlocking the Secrets of Retail Magic. They did so well a few years after that they wrote Go for No. Doing this was the biggest way to expand their experience and grow.
Challenge:
Andrea found that the obstacles that she created for herself were just as bad as the things that you cant control. Things outside of your control are the subtle challenges but the challenges that she experiences are the same that everybody is experiencing daily. Ultimately dealing with getting into the market was one of the biggest hurdles. A mass of direct mailing and marketing was the only method to grow her business and that was one of the hardest things she's ever had to do.
Lessons Learned
Things take longer than we want them to, and we anticipate the oposite. One thing i learned while working with franklin covey, only plan up to 60% of your day, if you fill your whole day you won't get anything done when the little fires come up that you have to take care of.
Passion:
Andrea is currently in the process of writing a Paranormal Suspense series for young adults. All of the books that she and her husband are writing are fables with underlying messages and inspirational underpinnings. This is on top of working with Go For No
Vision
Andrea wants to continue to grow go for no, She's sold enough copies now that we ended up in a good conversation with simon and schuster and while they initially told us that we weren't going big enough. Since then 300,000 copies have been sold, without their help. She wants to see 1 million copies and then finish the series that is currently in progress.
Advice:
Andrea's advise came from the gentleman that marketed for Larry Winget. She sat down for a day after winning a charity auction and he lead her to the realization that she could actually dictate how to do things. That she can be clear to her clients and then everything would line up the way they wanted.
Personal Growth
One of the things that Andrea finds most enjoyable is reading as much as possible. Much of her growth comes from within with Go for No.

The Four Agreements - its all about not taking things personally, communicating your needs and wants, and being honest. In studying this it was all translated into Go For No and that has lead to richer quality and integrity from the program.
Gadgets and Gizmos
Andrea loves her rolodex, the physical aspect is her favorite, she can flip through and feel the cards and loves to look at the cards.

Followup.cc - forward any email to a certain day or time and a reminder email is sent at a specified date. providing a less to do list system.

Twitter - a great resource to find new and exciting people.
Blogs, Books & Podcasts:
Less Doing, More Living - Ari Meisel

The Four Agreements - A Practical Guide to Personal Freedom

Andrea loves to read sales blogs - Jill Konrath - speaker and author. Weather you want tips on marketing or your linkedin profile she is great.

Seth Godin - simply inspiring

Success and Prosperity Blog - Randy Gage - interesting guy with what seems counterintuitive prosperity mindset, but he's very entrepreneurial.
Looking Back:
The main character in their book meets himself 10 years in the future,

Direct download: ENTREPRENEURUNLEASHED038.mp3
Category:Podcast -- posted at: 12:30am PDT

Journalist, publicist, author, and entrepreneur Hope Katz Gibbs started her career as a newspaper and magazine reporter and now takes on the PR sector with Inkandescent Group, LLC. Her mission is to inspire and educate entrepreneurs. Using her playbook, she helps entrepreneurs polish their message, create growth strategies, and grow their companies!

Hope started as a newspaper and magazine writer and worked for many national magazines and papers. She figured out that if she switched to the other side of the story telling world and get paid doing it she would be set for life.
Inspiration:
Hope says she loves helping people. Over the course of the years of owning The Inkandescent Group she has changed the definition of helping, but the bottom line was that she wanted to help anybody in any way.
Challenge:
Originally it seemed to her that people would have their arms open and would like to receive assistance. Hope soon came across what she would call, "The Trifecta of Small-Business Failure". These are three things that all businesses do. First is: 'I do this all by myself, you're not the boss of me'. Second, a lot of small business members don't understand the icing and cake metaphor. Thirdly is the "win, win, win" metaphor. I win you loose and my business grows is the original system. it really should be more of a "I win, you win, the world wins".
Overcoming Challenges:
Tapping into a deep sense of compassion was one of the easiest ways to get around and through 'The Trifecta'.
Lessons:
Allowing people to come to her for help, holding her energy back and not give it all up right away.
Passion:
The new Richmond office that is opening in November is a huge thing for me and my group. We are all working together as small businesses and this is something that will make that even better. It's really just the start of growing the Incandescent Group.
Vision:
"Just sticking with it and rolling out what I have. I am excited to get the message in my new book into as many hands as possible."
Advice:
When working for the city of Fairfax an incredibly wise man gave her the advise, "If its something you can't handle, just put it down." Being a father figure to so many people it was one of those 'tell-it-like-it-is' experiences that stuck with Hope.
Personal Growth
"Courage: I think that all of us know what we can be, and what stops and stumps us is fear." One of Hope's good friends recently noted that, 'Gosh, you're afraid of things, but you just do them anyway!' Getting through it, in spite of the fear is an amazing feeling.
Gadgets and Tools
Laptop 'is my best friend'

Back in 2006 Hope worked to learn how to complete the front side of her website and continued to use TextPattern to continue to build websites.
Blogs, Books & Podcasts:
PR Rules: The Playbook - Hope Katz Gibbs

beinkandescent.com features a new book every month. the book of the month is Tom Shroeder's Acid Test - LSD, Ecstasy and the Power to Heal.
Looking Back:
Not to be afraid - no matter what comes up you'll be able to over come those challenges.
Interview Links:

Learn more about Hope by visiting her at The Inkandescent Group..
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Direct download: ENTREPRENEURUNLEASHED037.mp3
Category:Podcast -- posted at: 12:30am PDT

Jeffrey Tinsley, Founder and CEO of MyLife.com, is a serial Internet entrepreneur. Through his direction MyLife.com has grown to over 60 million members and become one of the most visited sites on the web. Make sure you tune in to hear his story on how a rare blend of strategic vision in the Internet space coupled with technology and marketing savvy, named him Ernst & Young Entrepreneur of the Year.

Jeff started his first business at the age of 17. He has created created new markets through innovation.
Inspiration:
Originally this company was founded as reunion.com and the service has changed so much since then. Jeff started out by signing up for something like the Classmates.com site and was amazed by the ability to re-connect with old friends. Since the appearance and success of sites like Facebook Classmates.com evolved to manage information about online privacy and identity.
Challenge:
People are extremely concerned about how they look online about their privacy. Many people just dont realize how much information is out there from so many sites. Half of the population knows this, but the other half has no idea. The set of information that is exposed is so shocking. There are over 100 different sites to find out where somebody lives, their address, and even run a background check on yourself or others. People use this information to stalk, harass, and even market to. Personal safety is even on the line. and all of that is MyLife.com
Obstacles
one of the biggest really was the launch of facebook. internally part of the culture of mylife.com is to always evolve and shift and go after new opportunities. we have a splendid culture that attempts to shift and move to where our customers are. Internally there were still the occasional road bumps that would allow a company that is not insignificant in size to see the changes and follow that path as it shifts and moves along the horizon.
Lessons
One thing is that Jeff has to be sure he is completely crystal clear to his staff on the paths that they are going down to be sure that they are going in the right direction and even just to have weekly meetings to keep the mission and clarity on track.
Passion:
Jeff finds most of his passion and is fortunate to have a fantastic family. Right now he finds that everything he is doing right now is just so unique and he can find great pleasure in what he does in his day-to-day life.
Vision
there is so much more to do with the core service that mylife.com is providing. We're so focused on what the needs of our customers are and will be and be sure that we can keep up with the demand of evolution and shifting things around as they need to change. Even as much to look to taking the company public.
Advice:
"One thing that someone once told me never give away what you are in the business of making money from." Many companies undervalue what they are providing to their customer and at the end of the day you really do need to stay in service. you shouldn't be ashamed to sell your product rather than give it away.
Personal Growth
Running a company is more challenging that it might seem. Jeff says its important to keep you head on straight and look to the future and keep believing in the ability to make things better than they were before.
Tools and Resources
The Mylife mobile application is actually a useful way to bring all of your social media and emails and chats into one place. messagehubapp.com thats out right now and more is coming soon.

Skype is turning out to be pretty good!
Blogs, Books & Podcasts:
The Stanford Tech Venture Program articles are wonderful to read.

Peter Thiel has a great amount of information about focusing on markets where you could be a virtual monopoly. As well as many other great books and resources.
Looking Back:
Jeff says that he would tell his younger self very lit...

Direct download: ENTREPRENEURUNLEASHED036.mp3
Category:Podcast -- posted at: 12:30am PDT

Emilie Shoop is the “go to” leadership girl when you want to learn how to maximize the efforts of your team the right way so you go from just being another manager to being an influential leader.

Emilie works with people who are ready for that next level of success, and realize how they work with people is key. Her coaching will help you take your leadership full throttle!
Inspiration:
To get into the industry she started her career as a network engineer, being the go-to-gal for the IT department. She was loving the people aspects and centered around that. When she started out on her own she was coming from a world where everybody hated where they worked. Emilie knew right away that she could make an impact on that part of the workspace.

She ultimately felt that if she was going to go to work she wanted to be sure that she was doing what was the best for herself and her family. Quickly she realized being on her own was what was going to be the best impact for her family.
Challenge:
When she first left her job she was leaving behind 15 years of business life and started by modeling that off of that experience. She started by trying to blend into the existing space and wasn't helping anything. She also spent too much time hanging out in the wrong groups. Specifically where there weren't large economic pools to draw from for clients.
Overcoming:
Emilie started out looking at the groups and seeing how they were suggesting to do things, cold calls, and blind marketing. Ultimately none of that appeared to work. And so she started looking at it from a different perspective and pushed that it was more important to be a good leader in the market and create a solution that was good for yourself, and not what should have worked for everybody else.
Lessons Learned:
The biggest lesson that Emilie says she has learned is the being herself is the best thing she could ever do for her business.
Passion:
Emilie loves working in her business and started by focusing her efforts on workshops and training. But what she loves the most is the one-on-one approach and helping to develop great leaders. She is continually learning and growing in that space and looks toward perfecting that.
Vision:
Emilie is working hardest on growing and figuring out how to reach and impact more and more clients. She is working in different platforms and finding ways to collaborate with her peers and continue to grow.
Advice:
"Just because you can, doesn't mean you should." It's easy to fall into the traps that will slow you down when you try to control every aspect of your own business. It can even bleed over into your clients, and while you can do other things for your customers and clients, stay inside your own wheel house and focus on that one true focus.
Personal Growth:
A good portion of Emilie's personal growth started when she began winding down in the corporate space. Eventually she was able to find her core and realize who she was and who she wanted to be. It took some time, but it was leaving the companies behind that helped her the most.
Gadgets and Gizmos
Buffer - A great way to always be there on social media. You don't have to focus on all of the different platforms.
Blogs, Books & Podcasts:
Emilie Loves the Entrepreneur Unleashed!

Relaunch - We all start over at some point.

Marie Forleo's Quick Videos - Spot on for whatever I need at that moment.

All In - Arlene Dickinson Emilie syas that this book really talks about the entrepreneurs journey. An excellent reminder that just because you are an entrepreneur, not everyone understands just what it is like to love your business.
Looking Back:
Emilie says she would go back and just tell herself there is nothing wrong with her past self.
Interview Links:

Learn more about Emilie by visiting her at Shoop Training & Consulting.

Direct download: ENTREPRENEURUNLEASHED035.mp3
Category:Podcast -- posted at: 12:30am PDT

Susan Baroncini-Moe is this week's guest. She spends her days as an Entrepreneur and Executive coach. Working at writing and improving herself. She paid her way through graduate school by teaching web-design and converting printed materials and helping companies take their printed material and begin selling it as marketable materials online.
Inspiration:
The work Susan was doing early in her life was extremely keyboard intensive. However it was starting to affect the health of her wrists. The doctors told her either change the career or it would be surgery. So she hung up the keyboard and became one of the first successful coaches out there. Rather quickly she was able to start attracting clients that aligned best with her earlier experience with web-design and web-presence.
Challenge:
Businesses tend to grow slower than you might want. Susan found that almost right away and along with that the recession was starting right when she was getting rolling. Susan felt that one of the biggest hurdles was her own personal 'brain junk'. Things like self-doubt and second guessing herself were some of the biggest challenges. She also fights against her ADHD, which only seems to be getting worse. Her Assistant helps keep her on task and nailed down so that she can work through any challenge that comes up.
Passion:
Susan is most passionate about her clients and working in the 'brain junk' space. She spends a good amount of time quantifying and analyzing the data in the digital market space so that she can make real improvements
Vision
Susan doesn't think that she needs to dominate the world. it would be nice, but not what she is really looking for. She likes the idea of live events, but is currently shying away. Ultimately her goal is to continue to build the brand and grow her business. She wants to keep investing in herself and her business and her team.
Advice:
"Do what you say you are going to do, when you say you are going to do it." - Larry Winget

"Or faster, or better!" is Susan's little addition to that. It's important that people get the results they are looking for, simply by doing exactly that.
Personal Growth
With every year that goes by Susan feels more and more humble, but even more confident. she has come to know that the business isn't just for her, but to help create the life that can be possible.
Gadgets & Tools
Susan has a love/hate relationship going on with technology. "[It's] become so ingrained in our lives that we are loosing ourselves in the gadgets."

That being said, Susan's phone is attached to her at all times and she would be lost without her MacBook Pro. They are the ultimate tools that she cant live without.
Looking Back:
Susan says simply, "Hang in there, don't worry and honestly when success comes it doesn't mean you don't have to be frugal!" Remember to get your finances managed and don't squander your resources.
books blogs podcasts
Mike Michalowicz - Profit First a fantastic book on accounting. Not only is it captivating, it's a very unique approach and it's a really great resource.

Bob Burg - The Go-Giver Series

Anything by Larry Winget Grow A Pair is an excellent choice.

and of course Susan's own book - Business in Blue Jeans

Shane Snow has a great book called Smartcuts that is simply a phenomenal book.
Interview Links:

Learn more about Susan by visiting her at Her own website and be sure to checkout Business in Blue Jeans her latest book.
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Direct download: ENTREPRENEURUNLEASHED034.mp3
Category:Podcast -- posted at: 12:30am PDT

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